Little Labels, Big Impact

Celebrate Little Labels with Fairtrade Americaand the Non-GMO Project


If you’re like many shoppers, you want to know how the food you buy affects people and the planet, including how it was grown, harvested and produced. You seek out greater transparency from stores like ours, as well as from your favorite brands and the companies who produce your food.

We, too, believe you have a right to know if what you’re buying aligns with your values! That’s where third-party certifications play a big role. When you see the little labels by independent third-party certifiers on your food, you know that product underwent a rigorous evaluation to ensure it met a set of strict standards.

To highlight the positive impacts these labels make, this January we’re celebrating Little Labels, Big Impact all month – honoring Fairtrade America, Marine Stewardship Council and the Non-GMO Project! By looking for the Non-GMO Project Butterfly, Fairtrade America and Marine Stewardship Council labels, you can shop sustainably throughout our store! Read on to learn how they are driving big, meaningful change in our food system!


What is Non-GMO Project Verified?



GMOs (or genetically modified organisms) are living organisms whose genetic material has been manipulated in a laboratory through genetic engineering, creating combinations of plant, animal, bacteria, and/or virus genes that do not occur in nature or through traditional crossbreeding methods. 



Non-GMO Project verification means that a product is compliant with the Non-GMO Project Standard, the most rigorous third-party standard for GMO avoidance, which includes stringent provisions for ingredient testing and traceability and the most up-to-date definitions around new GMO techniques.
 

What is Fairtrade America?

Every day, we enjoy products planted, grown, harvested and transported by farmers and workers around the world. . These farmers and workers often do not earn enough to have a decent living — that is, to eat nutritious food, send their kids to school, have adequate shelter and weather a crisis (like COVID-19). Many live on less than $2 per day.

The Fairtrade Mark works towards rebalancing trade. By choosing Fairtrade, you are choosing to prioritize the farmers and workers behind our everyday purchases. You are choosing products that are certified to meet the rigorous standards developed in partnership with producers.