In 2007, People's Board of Directors adopted the following mission statement, known as our “Ends”:
A passionate community working together for sustainability, progressive land and animal stewardship, human rights, and social and economic justice
Thriving Cooperative and Local Economies
A safe welcoming community where all are valued
Democratic workplace where all workers’ voices are valued
Access to healthful foods our customers can trust
Eighteen years later, we are revisiting our Ends statement. The Ends statement is our guiding principle. It is that point on the horizon towards which we move. Another way of thinking about the Ends statement is that it is the reason People's exists. Of course, we sell food but if we just sold food, we would be like any other grocery store. Selling food is not our primary goal. Selling groceries is a means to our Ends.
We’d love your perspective and participation! Help us by answering the following questions (click the button below to take our survey). We also have paper copies in the store’s front infospace. If you decide to submit a paper copy, please hand it to a cashier. The survey will close on September 18th, so please submit before then!
You are helping us determine whether our current Ends statement still accurately reflects our values and mission or whether we want to update them.
Thank you!
